Ying Communications helped Cisco APAC develop a sales toolkit that would be used for in-country teams to engage their local customers. The contact strategy included a set of targeted eDMs that addressed the specific application performance needs of organisations with multiple sites. The eDMs provided the key benefits of application acceleration, and invited readers to either download a market research paper, calculate their TCO savings, or contact Cisco for a network assessment.
The contents of the toolkit included:
- 14 customizable eDM templates targeted at different industries, audience types, and engagement phases. For example:
- one eDM targeted financial services, introducing a thought leadership piece on application.
- another eDM targeted the transport industry, inviting organizations to calculate their bandwidth cost savings, and so on.
- “Top Five Considerations before deploying WAN Optimization” – an article on factors to consider when selecting a suitable WAN optimization solution
- “Get the Faster Business Edge with Cisco WAN Optimization“ – 2pp original article on selecting the right network acceleration solution
- Content written for this campaign’s landing page
