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	<title>Ying Communications</title>
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	<description>B2B communications that work for your business.</description>
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		<title>Why B2B needn&#8217;t be boring: creative ways to promote enterprise solutions</title>
		<link>http://www.yingcomms.com/2012/05/why-b2b-neednt-be-boring-creative-ways-to-promote-enterprise-solutions/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-b2b-neednt-be-boring-creative-ways-to-promote-enterprise-solutions</link>
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		<pubDate>Thu, 17 May 2012 04:37:40 +0000</pubDate>
		<dc:creator>allan.tan</dc:creator>
				<category><![CDATA[B2Blog]]></category>
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		<description><![CDATA[&#8220;Our target prospects aren&#8217;t on Facebook&#8221;. We tend to hear that a lot from our B2B clients looking to drive awareness or generate leads for their enterprise products. Yet, it&#8217;s hard for us to believe that even the most trollish ...]]></description>
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		<title>Why your inner geek holds the secret to success in B2B communications</title>
		<link>http://www.yingcomms.com/2012/05/why-your-inner-geek-holds-the-secret-to-success-in-b2b-communications/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-your-inner-geek-holds-the-secret-to-success-in-b2b-communications</link>
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		<pubDate>Thu, 17 May 2012 02:29:32 +0000</pubDate>
		<dc:creator>allan.tan</dc:creator>
				<category><![CDATA[B2Blog]]></category>
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		<category><![CDATA[ying]]></category>
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		<description><![CDATA[When we interview potential employees, we always ask them: Are you a geek? Do you care about how things work, not just what they do? The geeks – and these are the people we want – will basically say “I ...]]></description>
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		<title>Media Training &amp; Message Development Workshops</title>
		<link>http://www.yingcomms.com/2012/05/media-and-presentation-training/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=media-and-presentation-training</link>
		<comments>http://www.yingcomms.com/2012/05/media-and-presentation-training/#comments</comments>
		<pubDate>Thu, 10 May 2012 05:06:21 +0000</pubDate>
		<dc:creator>simone.erasmus</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[cargill]]></category>
		<category><![CDATA[Clariden_Leu]]></category>
		<category><![CDATA[dyneema]]></category>
		<category><![CDATA[ge]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[motorola]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.yingcomms.com/?p=1092</guid>
		<description><![CDATA[An interview succeeds when the newsmaker communicates his messages succinctly, supports it with strong proof points, and stays the course, bridging back to what he wants to get across. As trainers, we know that the spokesperson has the domain knowledge. ...]]></description>
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		<title>B2B Public Relations</title>
		<link>http://www.yingcomms.com/2012/05/b2b-public-relations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=b2b-public-relations</link>
		<comments>http://www.yingcomms.com/2012/05/b2b-public-relations/#comments</comments>
		<pubDate>Thu, 10 May 2012 01:57:42 +0000</pubDate>
		<dc:creator>simone.erasmus</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[chemicals]]></category>
		<category><![CDATA[coatings]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[enterprise technology]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[events PR]]></category>
		<category><![CDATA[immersive PR]]></category>
		<category><![CDATA[industry PR]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[petrochemicals]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR strategy]]></category>

		<guid isPermaLink="false">http://www.yingcomms.com/?p=1540</guid>
		<description><![CDATA[Whether it&#8217;s in enterprise technology, chemicals, coatings, or energy, we know your business is sexy. We want to make sure your audiences know it too. What sets our PR consultants apart is that we have an innate curiosity in learning ...]]></description>
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		<title>Do great work. Inspire others. Be happy. (Wish you were here.)</title>
		<link>http://www.yingcomms.com/2012/05/do-great-work-inspire-others-be-happy-wish-you-were-here/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-great-work-inspire-others-be-happy-wish-you-were-here</link>
		<comments>http://www.yingcomms.com/2012/05/do-great-work-inspire-others-be-happy-wish-you-were-here/#comments</comments>
		<pubDate>Tue, 08 May 2012 09:22:14 +0000</pubDate>
		<dc:creator>allan.tan</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[career]]></category>
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		<category><![CDATA[hiring]]></category>
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		<category><![CDATA[job opening]]></category>
		<category><![CDATA[YingCareers]]></category>

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		<description><![CDATA[Our aim is to be the leading B2B communications agency in the region, and we want you to join us for the ride. If you think we can work together, send your CV to info@yingcomms.com.]]></description>
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		<title>Case Study Program Management</title>
		<link>http://www.yingcomms.com/2012/04/case-study-and-customer-success-story-development-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=case-study-and-customer-success-story-development-2</link>
		<comments>http://www.yingcomms.com/2012/04/case-study-and-customer-success-story-development-2/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 05:38:32 +0000</pubDate>
		<dc:creator>simone.erasmus</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[case_studies]]></category>
		<category><![CDATA[customer gallery]]></category>
		<category><![CDATA[customer testimonials]]></category>
		<category><![CDATA[success stories]]></category>

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		<description><![CDATA[We help our clients maximize the ROI of their case study programs: from case creation, to management, to pipeline assurance. Having planned, interviewed and created hundreds of case studies for clients like IBM, Microsoft, Cisco Systems, SingTel, Seagate and Jabra, ...]]></description>
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		<title>Leads Generation Programs</title>
		<link>http://www.yingcomms.com/2012/04/campaign-planning-development-and-execution/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=campaign-planning-development-and-execution</link>
		<comments>http://www.yingcomms.com/2012/04/campaign-planning-development-and-execution/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 06:37:19 +0000</pubDate>
		<dc:creator>simone.erasmus</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[campaigns]]></category>

		<guid isPermaLink="false">http://www.yingcomms.com/?p=1572</guid>
		<description><![CDATA[Create targeted, specific and relevant B2B leads generation programs. Marketing leads: the yardstick by which all B2B marketing professionals are measured against. Let us help you design a lead generations program which incorporates multiple channels &#8211; from direct to digital, ...]]></description>
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		<title>Thought Leadership and C-Level Communications</title>
		<link>http://www.yingcomms.com/2012/04/thought-leadership-and-c-level-communications/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=thought-leadership-and-c-level-communications</link>
		<comments>http://www.yingcomms.com/2012/04/thought-leadership-and-c-level-communications/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 00:14:54 +0000</pubDate>
		<dc:creator>allan.tan</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[byliners]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[editorials]]></category>
		<category><![CDATA[op-ed]]></category>
		<category><![CDATA[opinion articles]]></category>
		<category><![CDATA[opinion_pieces]]></category>
		<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[thought_leadership]]></category>

		<guid isPermaLink="false">http://www.yingcomms.com/?p=1252</guid>
		<description><![CDATA[Position your business for thought leadership, raise executive profiles, and influence decision makers. &#160; We assist leading companies like IBM, NetApp and Shell to develop and deliver content that are targeted at key decision makers and C-level audiences, whether it&#8217;s ...]]></description>
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		<title>Sales Toolkit for Cisco APAC</title>
		<link>http://www.yingcomms.com/2011/11/sales-toolkit-for-cisco-apac/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sales-toolkit-for-cisco-apac</link>
		<comments>http://www.yingcomms.com/2011/11/sales-toolkit-for-cisco-apac/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 07:35:43 +0000</pubDate>
		<dc:creator>simone.erasmus</dc:creator>
				<category><![CDATA[Stories that sell]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[eDMs]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[toolkits]]></category>

		<guid isPermaLink="false">http://www.yingcomms.com/?p=1945</guid>
		<description><![CDATA[Ying Communications helped Cisco APAC develop a sales toolkit that would be used for in-country teams to engage their local customers. The contact strategy included a set of targeted eDMs that addressed the specific application performance needs of organisations with ...]]></description>
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		<title>The Power of Let&#8217;s: Ads for Shell Marine</title>
		<link>http://www.yingcomms.com/2011/11/the-power-of-lets-ads-for-shell-marine/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-power-of-lets-ads-for-shell-marine</link>
		<comments>http://www.yingcomms.com/2011/11/the-power-of-lets-ads-for-shell-marine/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 09:59:36 +0000</pubDate>
		<dc:creator>simone.erasmus</dc:creator>
				<category><![CDATA[Stories that sell]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[global campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Shell]]></category>

		<guid isPermaLink="false">http://www.yingcomms.com/?p=1924</guid>
		<description><![CDATA[Ying helped Shell Marine develop a series of advertisements that express the vision and value proposition of Shell Marine Products. A series of brainstorms and discussions were conducted with Shell Marine to establish key value propositions for fuels, lubricants and the ...]]></description>
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